The Walking Bus
To disburden car traffic around schools during rush hour, the Southend Borough Council started the walking bus programme. Two walking bus advisors visit schools and promote the walking bus to both parents and children. Children walk to school along a set, risk-assessed route, accompanied by adults. A sticker reward system enables children to collect small prizes for each day they walk to school. In 2.5 years, the number of walking schoolchildren increased by 17.4 per cent.
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Cycle to work
The campaign, set up as a lottery, was aimed at improving the physical and mental health of employees by stimulating them to cycle to work. Flyers and folders with information on the campaign were sent out to companies. In 2008, over 94,000 people participated. Most of the people who never used the bicycle before the campaign, did so after the campaign.
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The BikeBus'ter Project Aarhus Denmark
One hundred seventy five participants were provided with a bicycle and unlimited bus tickets in order to stimulate these modes of transport. The project ran for one year. Ninety one per cent of the participants completed the project successfully. The modal split from car to bicycle changed successfully, especially during summer. During winter, bus use increased in favour of the car. The effects were lasting.
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