Implementation issues
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Costs
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SEK340,000 (€32,127 exchange rate of Dec 2008)
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Societal impacts
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Unknown
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Sustainability
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100 per cent of the companies responding (57%) to the questionnaire indicated that they would sustain the modal shift they had adopted during the project year. The project was not continued because a new project is planned with individual biking competitions.
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Intersectoral collaboration
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None
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Ease of implementation: Lessons learned
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Important lessons learned (personal communication):
· It took a lot of effort to get companies to register and submit data through the website for a whole year.
· The incentive of the project bikes was essential to the project, but it took a lot of time and effort to have the special project bikes made, obtain company logos, distribute them etc.
· It is questionable whether companies needed to submit data on a regular basis. Handing in bike computers at the end of the project may have been sufficient.
· The extensive communication with the target group and participants through newsletters, cake of the month, media exposure etc. was essential to the project's success.
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Assesment
| Health effects |
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| Intervention design |
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| Implementation |
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