I Kyoto
The objective of the awareness raising campaign is to reduce car use in commuter traffic. A website can be used for participating companies, where they can find supporting materials to set up a local campaign. In 2008 11,191 employees of 348 companies participated. Participants travelled 4,482,709 sustainable kilometres, saving 902,904 kg CO2. 98% of the participants reported permanent change to sustainable commuter traffic.
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Camden Walking Plan
A comprehensive plan was launched in Camden in order to make more people walk in the borough. Facilities for pedestrians were improved and travel plans were set up. Much attention was paid to traffic safety for pedestrians, such as reduced speed zones. The combination of measures resulted in a reduction of casualties.
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Cycle 50% Club
Employees were encouraged to make a shift in their commuter transport habits by cycling to work at least 50% of the time during a four week challenge period. Over 75 per cent of the people who participated stated that they were very likely or likely to continue cycling to work after the challenge ended.
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