Camden Walking Plan
A comprehensive plan was launched in Camden in order to make more people walk in the borough. Facilities for pedestrians were improved and travel plans were set up. Much attention was paid to traffic safety for pedestrians, such as reduced speed zones. The combination of measures resulted in a reduction of casualties.
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Cycle 50% Club
Employees were encouraged to make a shift in their commuter transport habits by cycling to work at least 50% of the time during a four week challenge period. Over 75 per cent of the people who participated stated that they were very likely or likely to continue cycling to work after the challenge ended.
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Companies on bikes
Companies were stimulated to adopt a modal shift from cars to bikes. 120 bikes were distributed among 53 companies. These companies participated in a competition that was designed to make as many employees cycle to work as possible. The companies stated that a total of 2,046 bike trips replaced car trips. All participating companies stated that they would continue with the adopted cycling behaviour after the project.
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