I Kyoto
The objective of the awareness raising campaign is to reduce car use in commuter traffic. A website can be used for participating companies, where they can find supporting materials to set up a local campaign. In 2008 11,191 employees of 348 companies participated. Participants travelled 4,482,709 sustainable kilometres, saving 902,904 kg CO2. 98% of the participants reported permanent change to sustainable commuter traffic.
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Cycle 50% Club
Employees were encouraged to make a shift in their commuter transport habits by cycling to work at least 50% of the time during a four week challenge period. Over 75 per cent of the people who participated stated that they were very likely or likely to continue cycling to work after the challenge ended.
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Companies on bikes
Companies were stimulated to adopt a modal shift from cars to bikes. 120 bikes were distributed among 53 companies. These companies participated in a competition that was designed to make as many employees cycle to work as possible. The companies stated that a total of 2,046 bike trips replaced car trips. All participating companies stated that they would continue with the adopted cycling behaviour after the project.
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