Walking school bus
As a pilot project, walking school busses were started at selected schools. Parents accompanied the children to and from school. The evaluation revealed that parents felt that their morning stress had decreased, children were less whiny and the amount of traffic around the school was reduced. Of those who participated in a walking school bus, all continued to do so after the pilot had ended.
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The Walking Bus
To disburden car traffic around schools during rush hour, the Southend Borough Council started the walking bus programme. Two walking bus advisors visit schools and promote the walking bus to both parents and children. Children walk to school along a set, risk-assessed route, accompanied by adults. A sticker reward system enables children to collect small prizes for each day they walk to school. In 2.5 years, the number of walking schoolchildren increased by 17.4 per cent.
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Cycle to work
The campaign, set up as a lottery, was aimed at improving the physical and mental health of employees by stimulating them to cycle to work. Flyers and folders with information on the campaign were sent out to companies. In 2008, over 94,000 people participated. Most of the people who never used the bicycle before the campaign, did so after the campaign.
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