I Kyoto
The objective of the awareness raising campaign is to reduce car use in commuter traffic. A website can be used for participating companies, where they can find supporting materials to set up a local campaign. In 2008 11,191 employees of 348 companies participated. Participants travelled 4,482,709 sustainable kilometres, saving 902,904 kg CO2. 98% of the participants reported permanent change to sustainable commuter traffic.
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Awareness for clean urban transport
Several promotional events were organized in order to increase awareness on sustainable modes of transport. A survey that was conducted before and after the campaigns revealed that the organized campaigns and events had influenced children’s choice of transport mode towards non-motorised transport.
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Ring the bell to the shops
‘Ring the bell to the shops’ is a campaign whose goal it is to encourage people to do their shopping by bike rather than by car. More municipalities participate every year. Many participants stated that they cycled more because of the campaign.
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