I Kyoto
The objective of the awareness raising campaign is to reduce car use in commuter traffic. A website can be used for participating companies, where they can find supporting materials to set up a local campaign. In 2008 11,191 employees of 348 companies participated. Participants travelled 4,482,709 sustainable kilometres, saving 902,904 kg CO2. 98% of the participants reported permanent change to sustainable commuter traffic.
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Go to school on foot, by bike or by bus in Italy
Children are encouraged to go to school four days a month on foot, by bike or by bus within the framework of a competition. First, the municipality carried out a study in collaboration with the parents and teachers at different schools to test the routes and identify needs for improvement to streets and pavements. The project showed that children preferred to walk, bike or take the bus to school.
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Awareness for clean urban transport
Several promotional events were organized in order to increase awareness on sustainable modes of transport. A survey that was conducted before and after the campaigns revealed that the organized campaigns and events had influenced children’s choice of transport mode towards non-motorised transport.
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